Workshops

The Challenge

Marketing teams know they need to evolve. But traditional training falls short - generic case studies, theoretical frameworks, no practical application.

Teams leave energized but struggle to implement.

Real change doesn't happen.

A Different Approach

Learning sticks when it's relevant.

Before we begin, we'll align on your priorities: quick wins or sustained change, core capabilities or confidence building, team composition and optimal format.

During the workshops, we’ll work with your data, tackles your real problems in live sessions, and includes 30-day implementation support.

What’s on offer

Marketing success follows a clear progression.

Each stage demands distinct capabilities. From managing challenger brands through to £55M portfolios, I've taken my experiences and successes and developed a series of workshops that reflect this natural evolution:

(1) Foundation:

Customer Understanding

Without insight, everything else is guesswork. Map your customers. Build actionable personas. Drive decisions with real data.

This track includes workshops on validating marketing approaches, crafting meaningful personas, and developing ROI-focused segmentation.

(2) Growth:

Brand Strategy

Transform customer understanding into distinctive positioning. Develop brand values that resonate. Create authentic voices that cut through noise.

This track includes workshops on competitive positioning, brand value activation, and measuring true brand health.

(3) Scale:

Commercial Excellence

Convert strategy into sustainable growth. Master pricing strategy. Balance short and long-term investments. Forecast with confidence.

This track includes workshops on pricing for profit, bridging marketing-finance divide, and managing uncertainty.

Key Considerations

Before booking your track / workshop(s), consider the below prompts to ensure your learning and implementation plan meets your business needs:

1. The End Goal:

Are you aiming for quick wins that generate immediate impact, or a long-term intervention to foster continuous growth?

2. Your Objective:

Are you looking to improve your team's capability (skills and knowledge) or confidence (motivation and belief)?

3. Your Audience:

What is the audience size? Are there different departments or skill levels involved that require tailored approaches?

4. Where and When:

Would a workshop be more effective as an offsite event, or bit sized reminders during a a lunch and learn?

Next Steps

Sometimes, your brand doesn't need a complete overhaul, when a shot of adrenaline will suffice.

That's where these workshops come in.

Each session is designed to be a catalyst, addressing specific challenges and immediate opportunities.

Whether it's pricing strategy, customer insights, or brand positioning, we'll tackle your most pressing issues head-on. .

Don't let opportunities slip by. Let's create momentum – starting now.