4. The "Persona" Workshop
A hands-on workshop helping your teams transform surface-level personas into strategic tools.
The Challenge Most personas capture trivial information ("has a dog, likes coffee") rather than insights that drive business decisions. This relegates marketing to surface-level execution rather than strategic leadership.
The Solution Create data-driven personas that inform product development, guide marketing strategy, and align cross-functional teams.
Part of the Customer Understanding track
1-day workshop, up to 12 participants
A hands-on workshop helping your teams transform surface-level personas into strategic tools.
The Challenge Most personas capture trivial information ("has a dog, likes coffee") rather than insights that drive business decisions. This relegates marketing to surface-level execution rather than strategic leadership.
The Solution Create data-driven personas that inform product development, guide marketing strategy, and align cross-functional teams.
Part of the Customer Understanding track
1-day workshop, up to 12 participants
A hands-on workshop helping your teams transform surface-level personas into strategic tools.
The Challenge Most personas capture trivial information ("has a dog, likes coffee") rather than insights that drive business decisions. This relegates marketing to surface-level execution rather than strategic leadership.
The Solution Create data-driven personas that inform product development, guide marketing strategy, and align cross-functional teams.
Part of the Customer Understanding track
1-day workshop, up to 12 participants
The inconvenient reality:
9 times out of 10, the personas I've seen capture trivial, trite information that bears no meaningful relation to how businesses target, engage or retain customers.
Do they have a dog? Great... if you're a pet food business. Otherwise, who cares?
REAL, DATA-DRIVEN customer personas are critical to forming business strategy. Without them, marketing teams are relegated to being the colouring-in department. This workshop is about creating effective, data-backed personas that resonate across marketing, sales, and product teams.
Learning objectives:
Master techniques for creating detailed, actionable customer personas
Develop a process for keeping personas updated and relevant
Learn how to use personas to guide decision-making across departments