MY APPROACH
Measure. Simplify. Amplify.
This isn't just a motto — it's my proven framework for transforming marketing into a profit driver:
1. Measure: Understand who is in the market + which customers actually make you money
2. Simplify: Make a plan to meet their needs in a way that everyone can follow
3. Amplify: Do more of what works, cut everything else that doesn’t
The result? Marketing that’s both meaningful and actionable.
how it works…
1. Measure
Not all customers are created equally.
Before strategizing, we’ll map the market from the customer perspective and identify commercially attractive opportunities to build a strategy around.
We'll dig into the numbers and find:
Which customers are worth their weight in gold
Why they buy from you (and not the other guys)
Where your competitors are dropping the ball
Result: Cold, hard facts about what's really driving your business.
2. Simplify
Armed with insights, it's time to set strategy.
Simplicity is crucial - it cuts through noise, drives action, and guides decisions.
We'll create:
A positioning that's desired, deliverable, and different
A game plan so clear, your whole team will get it
A focus on your best opportunities (not just the easy ones)
Ways to make smart decisions, fast
Result: A winning strategy that everyone understands and actually uses
3. Amplify
The best strategies don't just sound good - they change how you operate.
Most businesses falter at this stage because they under-commit to their strategy.
We'll overcome this by:
Creating tools that make ‘wow’ the norm.
Training your teams to execute consistently across all touchpoints
Setting up systems to keep everyone on track
Result: Your brilliant strategy, brought to life across your entire business.
What Sets Me Apart…
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Understanding Your Numbers.
I analyse your business data to find what's actually working and who your best customers are. I'll work directly with your teams to uncover these insights.
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Focus On Your Customers.
I'll help your team see your business through your customers' eyes - not how you wish they saw you. This honest view helps spot real threats and opportunities others miss.
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Using What Works.
My goal isn't to sell you a brand new strategy. I find what's already successful in your business and build on it where possible. This keeps your internal operations and public image consistent.
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Clear Direction.
Every step follows a logical plan from start to finish. We focus only on what moves us toward your goals - no wasted effort.
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Part of your team.
I work as part of your team, asking tough questions and fixing problems. Previous clients say I tackle big challenges others might avoid, always pushing for better results.
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Keeping it Simple.
I create strategies that seem almost too simple. That's the goal. The best strategies are easy to understand. When everyone gets it, teams work better together and move faster.