L&D / Workforce platforms

You're a CEO in the L&D / WFM space, and you're no stranger to the mayhem that comes with the territory.

It’s a delicate balance:

  • recruiting vs. upselling,

  • platform updates vs. platform upgrades,

  • small vs. large customers,

  • advertising vs. discounts etc. etc.

Lets not forget those big enterprise clients: Sure, they might look good on paper, but the cost to serve them is through the roof and your profitability is taking a hit. You need to figure out quickly how to make these customers profitable, or if a self-serve SaaS model is even the right fit for them, before investors can dig deeper…

“Are we still talking about marketing?”

We are.

And this is where marketing needs to step up.

The sobering truth is that your first 500 customers rarely represent your next 500.

Far too often, the lack of data or rigour can lead to misalignment between marketing, sales, and product on which customers to target, serve and build for.

But when done right, marketing can and should be the custodian of revenue quality in your business, ensuring you attract the best customers for profitable growth.

Sound good doesn’t it?

That’s where I come in.

You’ve got enough on your plate without adding complexity.

I’m here to cut through the clutter, clear the air, and get everyone aligned with a smart, grounded strategy.

My background spans big names like P&G and Unilever across a variety of customer facing, strategic and commercial roles for brands generating revenues of £100k to £60m annually.

I've worked with L&D, WFM and Talent Management platforms such as The School of Marketing and Coople. I know the challenges you're facing because I've been in the trenches.

No fluff, no buzzwords - just clear, actionable strategies that drive results.

Next Steps

If you're ready to navigate the learning and workforce labyrinth and come out on top, let's talk.

I'm not going to sugar-coat it: marketing that is meaningful and actionable isn’t easy.

Step-changing your business capabilities and customer centricity isn’t easy.

But sometimes, the hard things to do are also the right things to do.

Lets do this.