L&D / Workforce platforms

Your platform is growing…but at what cost?

Every new enterprise client looks great on paper. Until you factor in:

  • Custom integrations eating dev resources

  • Support tickets flooding your inbox

  • Sales cycles stretching longer

  • Implementation costs spiraling

Meanwhile, your self-serve offering promises scale. But something's not adding up.

Marketing needs to own this.

Let's be direct: your early clients rarely predict your best future customers.

Without rigorous customer data and clear segmentation, teams end up:

  • Chasing logos over profits

  • Building features few will use

  • Discounting to close deals that bleed money

But when marketing leads with customer economics, everything changes. You attract better-fit clients. Your CAC pays back faster. Your product roadmap tightens.

Are you ready to transform marketing from a cost-centre into a guardian for revenue quality?

Here’s where I step in.

You need a revenue strategy that works, not another marketing framework.

I partner with L&D and WFM platforms to:

  • Define their most profitable customer segments

  • Align product, sales and marketing around those segments

  • Build acquisition strategies that attract better-fit clients

Having worked with platforms like The School of Marketing and Coople, I understand your unique challenges. More importantly, I know how to solve them.

Ready to transform your marketing?

Let's have a focused conversation about your business.

No sugar-coating: building marketing that drives profitable growth takes work. But you're already doing the hard work - let's make sure it pays off.