Marketing Consultancy

The Challenge

Marketing leaders often hit a wall. Growth slows. Acquisition costs rise. Global strategies fall flat locally. Teams disagree on direction. The path forward becomes unclear.

Traditional solutions - agencies, freelancers, internal teams - each have limitations. They might create compelling creative but miss commercial realities. Or understand the business but lack fresh perspective. Or propose strategies without practical implementation plans.

A Different Approach

Having managed £55M+ brand portfolios at P&G, Unilever and Nestle, I bring both strategic vision and operational expertise. I understand the delicate balance between creative ambition and commercial reality.

My process is methodical but flexible. We start by diagnosing what's really holding your brand back. Not just surface symptoms, but root causes. Then we build strategies that are both ambitious and achievable.

The Journey

First, we dive deep into your business.

We audit existing research, evaluate current strategies, and identify critical gaps. This isn't just about gathering data - it's about understanding what that data means for your growth.

Next, we map opportunities.

We analyze customer segments, model revenue potential, and prioritize where to focus. This creates clarity on which customers matter most and why.

Finally, we design action plans that deliver.

Clear positioning. Channel strategies. Implementation roadmaps. Everything tied to concrete business outcomes.

The Outcome

You'll emerge with more than documents. You'll have:

  • Market strategies grounded in customer economics

  • Positioning that drives purchase, not just awareness

  • Action plans your teams can actually execute

  • Clear metrics to track success

Working Together

Whether you need a focused strategy sprint or ongoing advisory support, we'll find the right approach for your business. The goal isn't just solving today's challenges - it's building capabilities that drive sustained growth.

Ready for clarity?

Let's start with a focused conversation about your business challenges.