Interim / maternity cover

The Challenge

Marketing leadership transitions create both risk and opportunity.

The cost of the wrong hire or delayed leadership can be substantial: lost momentum, team disconnection, and missed market opportunities.

A Practical Solution

As an interim marketing leader, I provide clear-headed thinking without the permanent overhead to:

  • Maintain momentum during transitions

  • Implement new strategies or transformations

  • Build stronger marketing foundations

  • Mentor existing team members

Having led brands at P&G, Unilever, and Nestlé, I bring both strategic vision and hands-on expertise to your business. I understand how to balance creative ambition with commercial reality.

What You Get:

Immediate Impact

  • Day 1-30: Rapid assessment of current state, identification of quick wins, and immediate stabilization of ongoing activities

  • Day 31-60: Implementation of key improvements, team capability building, and strategic alignment

  • Day 61-90: Development of sustainable processes, knowledge transfer, and transition planning

Commercial Focus

  • P&L-driven marketing strategies that deliver measurable results

  • Resource allocation based on customer economics

  • Clear connection between marketing activities and revenue outcomes

  • Experience managing brand portfolios up to £55M and marketing budgets up to £7M.

Team Development

  • Upskilling of existing marketing team members

  • Implementation of improved processes and workflows

  • Creation of knowledge transfer plans

  • Support with permanent recruitment if needed

The Outcome

You'll emerge with more than documents. You'll have:

  • Market strategies grounded in customer economics

  • Positioning that drives purchase, not just awareness

  • Action plans your teams can actually execute

  • Clear metrics to track success

Flexible Engagement:

  • 3-6 Month Leadership: Full interim marketing director/head of marketing role

  • 2-Day Per Week Support: Ongoing strategic guidance alongside your existing team

  • Project-Based Leadership: Specific transformation or initiative leadership

Ready to Discuss Your Interim Needs?

Marketing leadership gaps can quickly derail growth. Let's have a focused conversation about your specific situation and how interim leadership might help bridge the gap.