Lets Talk Men.

You're trying to educate men who think skincare is just a fancy word for "washing your face," all while differentiating your brand in a crowded market.

Everyone in the category mistakes those low category penetration rates as dollar signs for fast, premium growth, just around the corner.

They think it's like shooting fish in a barrel.

Its not that simple.

Let’s be real.

In a sea of sameness, where every brand is shouting about performance, excellence, or efficacy, it's easy for your customers and their needs to lost in the noise.

Standing out and convincing them that your product is worth their attention and hard-earned cash is no small feat.

So, how do you cut through the bullshit and make your brand the one men reach for every morning?

Howdy.

I've been in the trenches with big dogs like P&G and Unilever, working on brands like Gillette, Lynx / Axe and Dove Men+Care.

I've managed male lifestyle brands at every stage of their lifecycle, from £1.5m in revenue to £60m+ portfolios. I know what it takes to make a brand thrive, no matter its size or budget or how crowded the shelf gets.

I’m good at what I do and I’ll help you strip away the bullshit and get to the core of what makes your brand tick so it can work harder than a one-legged man in an ass-kicking contest.

If you're ready to stop playing by the rules and start rewriting them, let's talk.

I’m your wingman. Lets Fly.