CPG / FMCG

Your brand needs to punch above its weight

The reality for FMCG Marketing Directors:

  • Global demands vs. local needs

  • Shrinking budgets, growing expectations

  • Retailers pushing for innovation while squeezing margins

  • Agencies proposing solutions that don't move the needle

Marketing needs to work smarter

Let's be direct: big budgets don't guarantee success anymore.

What wins today:

  • Customer journey mastery, from awareness to advocacy

  • Positioning that solves real consumer problems and drives behavior

  • Distinctive campaigns that scale efficiently across channels

  • Channel strategies that protect long-term margins

Here's where I step in.

Having driven growth at P&G, Unilever, and Nestle, I understand complexity.

More importantly, I know how to cut through it.

I partner with FMCG brands to:

  • Develop positioning that stands out on shelf

  • Build strategies that sales teams believe in

  • Create campaigns that deliver real growth

  • Navigate global-local dynamics effectively

Ready to transform your brand performance?

Let's have a focused conversation about your business. Breaking through in FMCG is hard.

But you're already doing the hard work - let's make sure it pays off.