The Difference

The Marketing Partner Dilemma

When businesses need marketing support, they typically choose between:

Marketing Agencies

✓ Creative campaigns and fresh ideas

✗ Often disconnect from commercial realities

✗ Limited influence on pricing and distribution

✗ High overhead costs

In-House Teams

✓ Deep business understanding

✓ Direct control over implementation

✗ Limited bandwidth

✗ Can be too close to see new opportunities

Bridging the Gap

I offer a third option: Agency-level strategic thinking with in-house commercial expertise.

I'll help your teams grow stronger, spot hidden opportunities, break down barriers between teams, and drive change that sticks.

With me, you’ll get:

    • P&L-driven strategies that deliver measurable results

    • Experience managing £55M brand portfolios

    • Proven track record of 10x market growth

    • Work alongside your team or independently

    • Adapt to your needs and resources

    • Scale involvement up or down as needed

    • Direct experience with pricing and distribution

    • Cross-functional team alignment

    • Change management expertise

    • Clear metrics and success criteria

    • Regular performance tracking

    • Transparent reporting and adjustment

Perfect For:

Growth-Stage Challenges:

  • Fast-growing companies where tactical marketing has become reactive and inefficient

  • Businesses ready to evolve beyond "marketing as the colouring in department"

Companies Needing Strategic Direction:

  • CEOs looking to align sales, marketing, and product teams around common business goals

  • Companies overwhelmed by tactical firefighting looking to become more strategically focused

Leadership Scenarios:

  • Boards seeking commercial marketing expertise at Non-Executive level

  • CEOs wanting a commercially-minded marketing sounding board

  • Companies needing CMO-level thinking without the full-time overhead

  • Organizations bridging the gap until a permanent marketing leader is appointed

Complex Commercial Challenges:

  • Portfolio businesses needing to reduce brand cannibalization

  • Companies expanding into new markets or categories

  • Organizations struggling with price pressure and competition

You'll Get The Most Value If:

  • You need someone who can both shape strategy and guide implementation

  • Your business faces complex commercial challenges, not just marketing ones

  • You want marketing that drives profit, not just awareness

  • You're ready to challenge "how things are done" in your industry

  • You need someone who can align multiple stakeholders around a common goal

Let's Talk

If you're looking for a strategist that can navigate challenging market conditions and deliver measurable results, I might be able to help.

With experience managing brand portfolios up to £55M and marketing budgets up to £7M, I'm well-equipped to help businesses of all sizes succeed in competitive environments.