6. The "Brand Values" Workshop
Transform brand values from wall art to profit drivers
What is it?
A one-day strategic workshop that helps leadership teams develop and activate values that actually drive business decisions and performance. We'll create a framework that turns abstract values into practical tools for daily decision-making.
The Problem:
Most organisations treat values as a tick-box exercise, resulting in:
Generic statements that don't guide real decisions
Values disconnected from recruitment, performance, and rewards
Inconsistent decision-making across teams
Heavy reliance on senior leaders for everyday choices
The Solution:
A practical framework for developing values that become your organization's decision-making engine. We'll show you how to:
Create values that reflect leadership's true beliefs about "how things should be done around here"
Build systems that embed values into recruitment, performance management, and rewards
Develop practical tools for value-based decision-making at all levels
Transform values into everyday business questions and prompts
Enable confident, consistent decisions even when leaders aren't present
One-day workshop, essential C-suite participation required
Part of the Brand Strategy track
1-day workshop, up to 12 participants
Transform brand values from wall art to profit drivers
What is it?
A one-day strategic workshop that helps leadership teams develop and activate values that actually drive business decisions and performance. We'll create a framework that turns abstract values into practical tools for daily decision-making.
The Problem:
Most organisations treat values as a tick-box exercise, resulting in:
Generic statements that don't guide real decisions
Values disconnected from recruitment, performance, and rewards
Inconsistent decision-making across teams
Heavy reliance on senior leaders for everyday choices
The Solution:
A practical framework for developing values that become your organization's decision-making engine. We'll show you how to:
Create values that reflect leadership's true beliefs about "how things should be done around here"
Build systems that embed values into recruitment, performance management, and rewards
Develop practical tools for value-based decision-making at all levels
Transform values into everyday business questions and prompts
Enable confident, consistent decisions even when leaders aren't present
One-day workshop, essential C-suite participation required
Part of the Brand Strategy track
1-day workshop, up to 12 participants
Transform brand values from wall art to profit drivers
What is it?
A one-day strategic workshop that helps leadership teams develop and activate values that actually drive business decisions and performance. We'll create a framework that turns abstract values into practical tools for daily decision-making.
The Problem:
Most organisations treat values as a tick-box exercise, resulting in:
Generic statements that don't guide real decisions
Values disconnected from recruitment, performance, and rewards
Inconsistent decision-making across teams
Heavy reliance on senior leaders for everyday choices
The Solution:
A practical framework for developing values that become your organization's decision-making engine. We'll show you how to:
Create values that reflect leadership's true beliefs about "how things should be done around here"
Build systems that embed values into recruitment, performance management, and rewards
Develop practical tools for value-based decision-making at all levels
Transform values into everyday business questions and prompts
Enable confident, consistent decisions even when leaders aren't present
One-day workshop, essential C-suite participation required
Part of the Brand Strategy track
1-day workshop, up to 12 participants
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This workshop won't write your values for you.
Instead, it provides the strategic framework, tools, and processes for your leadership team to develop and activate authentic values in-house. Additional consultancy support is available if needed.
This workshop is most effective when:Your CEO/MD is actively involved in the preparation and workshop
Your leadership team is committed to role-modeling new values
You're ready to align HR systems with your values
You're prepared to make tough decisions based on value alignment
Prerequisites To get the most from this workshop, you should have:A defined brand positioning
Clear business objectives
Decision-makers who can drive organizational change
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Morning Session:
Examine what makes brand values effective
Assess your current values against best practices
Identify gaps between values and brand experience
Map values to customer expectations
Afternoon Session:
Create activation plan for priority values
Develop measurement frameworks
Build cross-functional accountability
Design implementation roadmap
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Before:
Gather current value statements and guidelines
Collect employee and customer feedback
Review competitor positioning
Prepare examples of business decisions
During:
Full day of active participation
Decision-making capability
Cross-functional representation
After:
Leadership alignment sessions
Team communication planning
Regular implementation reviews
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C-suite executives
Brand and marketing leaders
HR and culture leaders
Department heads
Change management teams
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You'll learn how to:
Create values that guide real business decisions
Build measurement systems for value activation
Align values with customer expectations
Drive cross-functional accountability
Transform values from words to actions
You'll Benefit If:
Your values feel generic or disconnected
You're struggling with consistency across teams
You want to strengthen your culture
You need better decision-making frameworks
Consider Other Options If:
You're not ready to challenge existing values
You lack leadership buy-in for change
You need immediate tactical solutions