5. The "Brand Positioning" Workshop
A workshop that transforms positioning from theory to competitive advantage.
The Challenge Without meaningful differentiation, brands default to price competition. Most positioning work stays in PowerPoint decks rather than driving real market advantage.
The Solution Create positioning that resonates with customers, stands out from competitors, and guides business decisions. Move from generic statements to actionable strategy.
Key Outcomes
Target segment clarity
Competitive differentiation framework
Business-wide activation plan
Strategy integration toolkit
Part of the Brand Strategy track
1-day workshop, up to 12 participants
Recommended Prerequisite Workshops:
Beyond Demographics: Building Actionable Personas
Segmentation for Maximum ROI
These workshops provide essential groundwork on segmentation and personas, ensuring you're well-prepared to tackle positioning with depth and clarity.
A workshop that transforms positioning from theory to competitive advantage.
The Challenge Without meaningful differentiation, brands default to price competition. Most positioning work stays in PowerPoint decks rather than driving real market advantage.
The Solution Create positioning that resonates with customers, stands out from competitors, and guides business decisions. Move from generic statements to actionable strategy.
Key Outcomes
Target segment clarity
Competitive differentiation framework
Business-wide activation plan
Strategy integration toolkit
Part of the Brand Strategy track
1-day workshop, up to 12 participants
Recommended Prerequisite Workshops:
Beyond Demographics: Building Actionable Personas
Segmentation for Maximum ROI
These workshops provide essential groundwork on segmentation and personas, ensuring you're well-prepared to tackle positioning with depth and clarity.
A workshop that transforms positioning from theory to competitive advantage.
The Challenge Without meaningful differentiation, brands default to price competition. Most positioning work stays in PowerPoint decks rather than driving real market advantage.
The Solution Create positioning that resonates with customers, stands out from competitors, and guides business decisions. Move from generic statements to actionable strategy.
Key Outcomes
Target segment clarity
Competitive differentiation framework
Business-wide activation plan
Strategy integration toolkit
Part of the Brand Strategy track
1-day workshop, up to 12 participants
Recommended Prerequisite Workshops:
Beyond Demographics: Building Actionable Personas
Segmentation for Maximum ROI
These workshops provide essential groundwork on segmentation and personas, ensuring you're well-prepared to tackle positioning with depth and clarity.
The uncomfortable truth:
A brand without clear differentiation is a brand destined for mediocrity.
If your customers can’t articulate why your brand is different—or if they see no difference at all—you’re competing on price and eroding long-term value.
We’ll explore how to craft a meaningful and distinct brand position that resonates with your target audience and stands apart from competitors. By analyzing your market and pinpointing the unique value your brand brings to the table, you’ll learn how to avoid the pitfalls of commoditization and build a foundation for sustained competitive advantage.
We’ll look at examples of how clarity and relevance in positioning can influence everything from product development to messaging, ensuring your entire strategy is aligned to deliver impact where it matters most.
Learning objectives:
Understand what makes positioning meaningful: Learn how to focus on the needs and desires of a defined target segment to build relevance and resonance.
Master competitive differentiation: Identify what truly sets your brand apart in the market and why it matters to your customers.
Develop a positioning framework: Gain practical skills to create a positioning statement that is simple, clear, and actionable across your organization.
Connect positioning to execution: Understand how to align your positioning with your business strategy to amplify results and drive sustainable growth.
Recommended Prerequisite Workshops:
To get the most value from "Positioning to Win: Differentiation that Matters," participants are encouraged to complete the following workshops beforehand:
Beyond Demographics: Building Actionable Personas – Understand the foundations of identifying and empathizing with your target audience.
Segmentation for Maximum ROI – Learn how to segment your market effectively and identify the most valuable customer groups.
These workshops provide essential groundwork on segmentation and personas, ensuring you're well-prepared to tackle positioning with depth and clarity.