7. The "Brand Voice" Workshop
What is it?
A one-day intensive workshop that challenges the conventional wisdom about brand consistency. We'll help you develop a distinctive brand voice that genuinely connects with customers, focusing on meaningful communication rather than rigid style rules.
The Problem:
Many brands get stuck in a cycle of bland, forgettable communication because they prioritize consistency over authenticity. They follow rigid brand guidelines that stifle genuine connection, leading to:
Generic messaging that sounds like everyone else
Missed opportunities to stand out
Disconnect between brand promise and customer experience
Content that fails to move customers through the purchase funnel
The Solution:
This hands-on workshop helps you break free from cookie-cutter brand communication. Working with your team, we'll:
Identify what makes your brand genuinely different
Find your "sweet spot" between customer needs and brand truth
Develop a voice that cuts through the noise
Create guidelines that enable rather than restrict
One-day workshop, up to 12 participants
Part of the Tactical Execution track
1-day workshop, up to 12 participants
What is it?
A one-day intensive workshop that challenges the conventional wisdom about brand consistency. We'll help you develop a distinctive brand voice that genuinely connects with customers, focusing on meaningful communication rather than rigid style rules.
The Problem:
Many brands get stuck in a cycle of bland, forgettable communication because they prioritize consistency over authenticity. They follow rigid brand guidelines that stifle genuine connection, leading to:
Generic messaging that sounds like everyone else
Missed opportunities to stand out
Disconnect between brand promise and customer experience
Content that fails to move customers through the purchase funnel
The Solution:
This hands-on workshop helps you break free from cookie-cutter brand communication. Working with your team, we'll:
Identify what makes your brand genuinely different
Find your "sweet spot" between customer needs and brand truth
Develop a voice that cuts through the noise
Create guidelines that enable rather than restrict
One-day workshop, up to 12 participants
Part of the Tactical Execution track
1-day workshop, up to 12 participants
What is it?
A one-day intensive workshop that challenges the conventional wisdom about brand consistency. We'll help you develop a distinctive brand voice that genuinely connects with customers, focusing on meaningful communication rather than rigid style rules.
The Problem:
Many brands get stuck in a cycle of bland, forgettable communication because they prioritize consistency over authenticity. They follow rigid brand guidelines that stifle genuine connection, leading to:
Generic messaging that sounds like everyone else
Missed opportunities to stand out
Disconnect between brand promise and customer experience
Content that fails to move customers through the purchase funnel
The Solution:
This hands-on workshop helps you break free from cookie-cutter brand communication. Working with your team, we'll:
Identify what makes your brand genuinely different
Find your "sweet spot" between customer needs and brand truth
Develop a voice that cuts through the noise
Create guidelines that enable rather than restrict
One-day workshop, up to 12 participants
Part of the Tactical Execution track
1-day workshop, up to 12 participants
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Bring examples of your current brand communications
Have access to recent customer feedback
Include team members who create or approve content
Be ready to challenge existing assumptions
Part of the Tactical Execution Track:
Prerequisites for This Workshop Before attending, your business should have:
A clear market segmentation strategy
Defined target customer segments
An established brand positioning
Want to check if you're ready? Let's schedule a quick call to review your current position.
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What to Expect Morning Session:
Define what makes brand voice best-in-class
Review your target audience and brand funnel
Analyze customer triggers and barriers
Examine competitor communication
Identify opportunities for distinctive messaging
Afternoon Session:
Develop action plan for one key funnel stage
Create implementation strategy
Ensure cross-team alignment
Set measurable outcomes
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Before:
Collect current brand communications
Gather customer feedback and insights
Review competitor messaging
Update brand funnel information
During:
Full day of active participation
Decision-making capability
Cross-functional collaboration
After:
Team briefings
Content creation trials
Regular review of implementation
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Marketing and communications teams
Content creators and managers
Brand strategists
Social media teams
Anyone responsible for customer communications
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You'll learn how to:
Create authentic brand communications that drive action
Develop guidelines that enable creativity
Identify opportunities for distinctive messaging
Adapt your voice across different channels while maintaining impact
Build a content strategy that moves customers through your funnel