Marketing Consultancy for Specialist Skin Care Brands in London
I work with Specialist Skincare brands based in London and beyond.
I help firms like yours create, refine and review marketing plans.
I also act as an Outsourced Marketing Director to help drive your business growth forward.
Lets Talk Skincare
Let's face it: specialist skincare is saturated with promises that often fall short.
People dealing with intimate skin issues like eczema, psoriasis, or acne are tired of navigating a maze of influencers, celebrity endorsements, and endless reviews — only to be disappointed.
They crave authenticity over hype. The real differentiator isn't just what's written on the label but the actual experience and how it lines up with what your promised it would solve. Details aren't just details; they're everything.
If you're a start-up, a mid-sized disruptor, or a market leader, ask yourself— can you afford to be less clear than your competitors when speaking to customers?
Howdy.
I've worked with brands like Sanex, Cetaphil, Calmurid Pro, and Loceryl Curanail. I know what it takes to succeed in the unique world of specialist skincare.
I understand the regulatory landscape, from the PAGB code to MHRA sensitivities on borderline issues. I know how to craft claims that are both compelling and compliant.
But more than that, I understand your consumer. I know how to engage with them, learn from them, and champion their needs. I can help you integrate their language and experiences into your brand in a way that's authentic and resonant.
My focus is on helping you present your brand in the best, most honest light possible. To build trust, drive trial, and make a real difference in your consumers' lives.
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Cosmetic and OTC companies with annual revenues greater than £40m
Global businesses planning UK Market entry
Companies must have budget for research and agency engagement -
Founders
Head of Marketing
Head of Sales
Marketing teams
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Annual brand planning aligned with commercial targets and global priorities
Brand positioning and proposition development
Data-driven performance analysis and action planning
Media and communications plan optimization
Aligning marketing with sales and other departments
Channel-specific shopper marketing programs
Selling toolkit development for key commercial events
UK market entry strategies for global brands
Localization of global strategies
Next Steps
If you need help with your Specialist Skincare brand audit, marketing plan, or require advisory services to help drive progress, let’s talk.
I'm not going to sugar-coat it: marketing that is meaningful and actionable isn’t easy. Step-changing your business capabilities and customer centricity isn’t easy.
But sometimes, the hard things to do are also are the right things to do.